JOB TITLE: Marketing & Special Events Director DATE: 01/22
DEPARTMENT: Mayor’s Office PAY GRADE: 17
DIVISION: CITY GENERAL FLSA STATUS: Exempt
REPORTS TO: Mayor EEO CATEGORY: Professional
This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and minimum qualifications of this job. The incumbent(s) may be required to perform job-related responsibilities and tasks other than those stated in this job description. Nothing in this job description restricts management’s right to assign or reassign job-related responsibilities and tasks to this job at any time. Certain functions are understood to be essential; these include, but are not limited to, attendance, getting along with others, and dealing with and working under stress. Any essential function of this class will be evaluated as necessary should an incumbent/applicant be unable to perform the function or requirement due to a disability as defined by the Americans with Disabilities Act (ADA). Reasonable accommodation for the specific disability will be made for the incumbent/applicant when possible
GENERAL DESCRIPTION OF POSITION
The primary purpose of the position is to design, implement and facilitate a marketing plan for the City of Benton and oversee coordination and production of City special events as approved by the Mayor.Responsibilities include, but not limited to, annual Easter Egg Hunt, 4th of July Independence Day Bash, Arkansas Coffin Races/Zombie Parade.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Researches, plans, and coordinates special events and activities for the City of Benton to promote public perception and need for community enjoyment. Attends meetings of municipal and public interest to advertise and promote production of activities and events and evaluate success of goals.
- Works within budgeted funds to project costs and evaluate special events as far as City branding, resident connection, and promotion of community reputation.
- Coordinates necessary manpower, including paid City employees, contracted providers, and volunteers, to ensure efficient set-up, presentation, and clean-up of special events.
- Manages and procures marketing options, including television, newspaper, social media, and promotional materials, including brochures, artwork, flyers, web site, and other means as available.
- Works with local entities, schools, churches, civic organizations, and businesses to aide or assist in scheduled events that involve and promote the City.
- Schedules appropriate advertising, promotion, and news coverage of events such as video operations and productions for cable television government access, newspapers, city blogs, social media, and history archives/library.
- Maintains documentation of events to include planning and promotional time spent, expenses/costs associated, estimated attendance or audience reached, and any public feedback received.
- May, with mayor approval, solicit donation of monies, labor, materials, manpower, prizes or giveaways that would enhance City-wide events.
- Serves as administrator for the City of Benton website and Media outlets.
- Organize and implement other events such as press conferences, and any other ceremonies or presentations where the City of Benton represents itself to the public, enlisting coordination and cooperation of City Departments, other governmental agencies, and private citizen groups or individuals to partner on the event.
- Work directly with all department Heads in promoting their Events and functions.
- Other duties as assigned
To perform this job successfully, an individual must be able to perform each essential duty mentioned
satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability
EDUCATION AND EXPERIENCE
Broad knowledge of such fields as bookkeeping/accounting, marketing, business administration, finance,
etc. Equivalent to four year college degree, plus 5years related experience and/or training, or equivalent combination of education and experience and 3 years management experience.
RESPONSIBILITY FOR FUNDS, PROPERTY and EQUIPMENT
$5,000 to $150,000
Supervises a small group (1-3) employees in the same or lower classification.
Ability to write reports, business correspondence, and policy/procedure manuals; Ability to effectively
present information and respond to questions from groups of managers, clients, customers, and the
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common
fractions, and decimals. Ability to compute rate, ratio, and percent and to prepare and interpret bar
CRITICAL THINKING SKILLS
Ability to solve practical problems and deal with a variety of known variables in situations where only
limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, or
Under administrative direction, setting up own standard of performance; virtually self-supervising. Employee reports to senior management of the organization.
Considerable responsibility with regard to general assignments in planning time, method, manner, and/or
sequence of performance of own work, in addition, the work operations of a group of employees, all performing basically the same type of work.
Performs work operations which permit frequent opportunity for decision-making of minor importance
and also frequent opportunity for decision-making of major importance; either of which would affect the work operations of large organization component and the organization’s clientele.
Operations requiring close and continuous attention for control of operations. Operations requiring intermittent directed thinking to determine or select the most applicable way of handling situations regarding the organization’s administration and operations; also to determine or select materials, and equipment where highly variable sequences are involved.
ANALYTICAL ABILITY / PROBLEM SOLVING
Generally Directed: Activities covered by broad or functional policies and objectives, and generally directed as to means and results. High order of analytical, interpretative, and/or constructive thinking in varied situations.
USE OF MACHINES, EQUIPMENT AND/OR COMPUTERS
Regular use of highly complex machines and equipment; specialized or advanced software programs.
Probable errors would normally not be detected in succeeding operations and could possibly affect organization-patron relationship, involve re-work, or additional expenditures in order to properly resolve the error. The possibility of such errors would occur quite frequently in performance of the job. May also cause inaccuracies or incomplete information that would be used in other segments of the organization as a basis for making subsequent decisions, plans, or actions.
Extensive contacts with various diversified sectors of the public environment; wherein, the contacts are of major importance and failure to exercise proper judgment can lead to substantial losses to the organization.
Contacts with other departments or offices and also frequently with individuals in middle level positions; consulting on problems which necessitate judgment and tact in presentation to obtain cooperation or approval of action to be taken. Also, important contacts with associates as required in advanced supervisory jobs, plus frequent contact with senior level internal officials.
REQUIRED CERTIFICATES, LICENSES, REGISTRATIONS
PREFERRED CERTIFICATES, LICENSES, REGISTRATIONS
SOFTWARE SKILLS REQUIRED
Advanced: Contact Management, Other, Presentation/PowerPoint
Basic: Word Processing/Typing
Must be willing to work a flexible schedule and be available for night and weekend meeting and events.
The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations. While performing the functions of this job, the employee is continuously required to talk or hear; frequently required to walk, sit, reach with hands and arms; and occasionally required to stand, climb or balance, stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 50 pounds; regularly lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision; and color vision.
The following work environment characteristics described here are representative of those an employee encounters while performing essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Please email applications to: email@example.com or firstname.lastname@example.org